BARNES & NOBLE / #thReadItOnTwitter

academy of art university, school of advertising / 2018 spring show / finalist
greater sf ad club (addy sf) / 2019 showcase awards / social media campaign — silver

by utilizing the "threads" function on twitter, barnes & noble can tell stories in a new way. a designated account can tweet straight from the pages of books, and character accounts will add gifs, emojis, and memes to their dialogue, making for a more fun reading experience.

users can find the stories by searching, #thReadItOnTwitter. they’ll get more curious about books and will be lead to barnes & noble’s site where they’ll discover new stories to read.