LEVI’S® TAILOR SHOP / The Master Tailors
out-of-home (graffiti stunt) / pr / microsite / out-of-home (print)

team: stephon allen / fangqi li / emilia tongson / amanda wennberg

to give people confidence in showing self-expression through customization at levi's® tailor shops we compared it to the ultimate form of expression — tattoos.

kicking the campaign off with a wheat paste stunt that would garner earned media leading people to levi's® tailor shop, master tailors instagram account that would redirect them to a new microsite.

the microsite will have videos, previous work by the master tailors, and the ability to book an appointment. out-of-home ads play with the idea of getting a tattoo but highlighting the benefits of getting denim embroidery instead.