MUJI 無印良品 / Escape Into Nature
video / out-of-home (interactive) / partnership

art directors: rocky le / siyun tian

academy of art university, school of advertising / 2018 spring show / integrated campaign — bronze
greater sf ad club (addy sf) / 2019 showcase awards / television campaign — silver

muji is a brand rooted in minimalism and inspired by nature. we want to connect consumers with the outdoors. with six-second videos, we can show just how fast it is to transport yourself to better surroundings.

our ambient ads allow commuters in train stations to escape the chaotic, claustrophobic, cacophonic platforms, and have them see, smell, and hear the pleasures of nature through the assistance of muji products.

in partnership with airbnb, muji will decorate tents located in national parks across the united states, allowing travelers to experience nature in a whole new way.

MUJI tent concept-01.jpg